Ducati Alton 01420 84480

About Us

Established in 1961 by our Grandfather William Morley Snell, W.M.SNELL has developed as a family run dealership, dedicated to great customer support, extensive knowledge of motorcycles and to be friendly, go the extra mile and deliver every service to the highest quality backed by Ducati UK for over 20 years.

Having received several awards including "UK Ducati Dealer of the Year" in 2011 & 2018, Highly Commended in 2019 and overall winner of the "Customer Satisfaction Award" in 2014 & 2017 we have now been awarded Ducati Store status and have become Ducai Alton.

We appreciate that your satisfaction and recommendation is the key to our success, so come and see how things can be done a little differently. Come join the family!

About Us

Ducati Alton is now in the hands of the family's third generation with Tom and Nick at the helm after they took charge from their father Roger in 2013. The Business was originally founded by Tom and Nicks grandfather William Snell, in 1961 with it then being called W M SNELL. Roger, Williams stepson took control in 1980 and was joined by Tom in 2004 and Nick in 2013.

Since then Tom and Nick have developed the business completing the extensive workshop facilites at the rear of the showroom to cope with the growth of the business, along with re-construction of the main showroom bringing it up to the high-quality Ducati expect from one of their most successful Dealerships.

Tom and Nicks plan for the future is to continue developing the high-quality standards and service they, their staff and Ducati have worked so hard to achieve over the last few years.

Tom Barnley

Co-Owner, Director & Grandson of W.M.SNELL

Nick Barnley

Co-Owner, Director & Grandson of W.M.SNELL

Byran Barnes

Sales Manager

David Simpson


David Phillips

 Parts and Accessories Manager

Tyler Bertie

Parts and Accessories

Stuart Turner


Tom Halifax

Ducati Technician

Jason Gregory

Ducati Technician

Alan Knight

Ducati Technician

John Willshire

Ducati Technician

Roy Andrews

Delivery Driver

Ducati Alton Gallery


Name & Registered Office:

Registered Address:  W M Snell, Station Road, Alton, Hants, United Kingdom, GU34 2PZ
Company No. 05951746
Registered in England and Wales

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