Ducati Alton 01420 84480


W.M.SNELL Ltd are committed to protecting and respecting any personal information you share with us. Gaining your consent about the way your data is obtained and processed by us is a legal requirement of The General Data Protection Regulation.
This statement describes what types of information we collect from you, how it is used by us, how we share it with others, how you can manage the information we hold and how you can contact us.

Types of Information we may collect, store and use include:

  1. Information relating to any purchases you make of our goods or services (including your name, address, e-mail address and telephone number)
  2. Vehicle information (including registration number, VIN, service reminders, mileage and warranty information)
  3. Information required by our insurance company for the purposes of allowing demonstrations and loan bikes (including driving licence details and National Insurance number)
  4. Any information within correspondence you send to us.
  5. Information that you provide to us when registering with our website (including your email address)
  6. Information that you provide to us when signing up to any distribution lists to receive correspondence from us
  7. The pages you visited on our website and how long you visited us for;
  8. Cookie information

How it is used by us:

We will only use your personal information for the following purposes;

  1. to administer your account,
  2. to provide and maintain products and services you have purchased from us
  3. to update our manufacturers, finance partners and third-party product providers of your purchase of their products or services
  4. inform you of new and existing products and services for marketing purposes

6. send you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter – see below)

We track data around email interaction to understand whether communications have reached you
e.g. Service / MOT reminders and Newsletters.

Vital Interest

We will contact you as advised by Ducati UK and our nominated suppliers* to ensure the ongoing safety and care of your vehicle and any policies are maintained. This may include safety recalls, product recalls and product updates.

Legal Obligations

We may process your personal information to comply with our legal requirements (for example to register your vehicle with the DVLA).

How we share it with others

We do not sell your information to third parties, but we do work closely with partners and suppliers who fulfil business activities for us (like roadside assistance, marketing, events and market research etc.)

Partners & Providers*
Ducati UK, Unit 7 Technology Park, Silverstone Circuit, Towcester, NN12 8GX
Black Horse Limited, ST William House, Tresillian Terrace, Cardiff, CF10 5BH
WMS Warranty Group Ltd, Oxford House, Oxford Road, Thame, Oxfordshire OX9 2AH
Creativity Sells Ltd, Tapton Park Innovation Centre Birmington Road, Derbyshire, S41 0TZ
MailChimp, Ponce City Market, Atlanta, Georgia, USA
The GYST, Kernow, 6, Blind Lane, Tanworth-in-Arden, Birmingham B94 5HS

How you can manage the information we hold

We will always give you the option not to receive marketing communications from us. We will never send you unsolicited 'junk' email or communications or share your data with anyone else who might. We only collect information which is necessary, relevant and adequate for the purpose you are providing it for. We will take all reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

You as an individual have the right;

  1. to ask for a copy of the information that we hold about you;
  2. to correct and update your information;
  3. to withdraw your consent (where we rely on it).
  4. to object to our use of your information provided we do not have any continuing lawful reason to continue to use and process the information.
  5. to erase your information (or restrict the use of it).

How you can contact us

You can exercise the above rights and/or manage your information by contacting us using the details below:
Post: W.M.SNELL Ltd, Station Road, Alton, Hampshire, GU34 2PZ Email: wmsnell@snellmotorcycles.com
Phone: 01420 84480

If you have any specific data protection concerns or a complaint, you can address it to our Directors, Mr Tom Barnley or Mr Nick Barnley at wmsnell@snellmotorcycles.com.

If you are unhappy, you have the right to lodge a complaint with the data protection regulator. The contact details for the Information Commissioner's Office, the data protection regulator in the UK, are below:
Information Commissioner's Office Wycliffe House
Water Lane Wilmslow Cheshire SK9 5AF
Phone: 0303 123 1113
Email: casework@ico.org.uk

(For our website only)

The contents of this statement may from time to time be updated so you may wish to check this page occasionally to ensure you are still happy to share your information with us.

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